Successful marketing is a mix of knowing customer needs and how to satisfy those needs. Customers are looking for value (the benefits of a product versus its cost) and companies aim to create that value.
Visit the Dell website and answer the following questions:
What target market approach does Dell use?
Who is Dells target market? (Be specific. Give demographic characteristics, lifestyle characteristics, etc.)
What segmentation basis does Dell use? (Demographic, psychographic, etc.)
What seems to be the overall promotion strategy for Dell? (Be specific and discuss all four aspects of the promotion mix.)
2 references, in-text citation, introduction, and conclusion
