BLOG 10
Take a few minutes to read the short case at the end of Chapter 9 called “Naturally Beautiful” on pages 214. Then answer the following questions:
- For each of the concerns expressed by Jill’s customers in the case, explain an alternative means for handling the concern.
- What are the potential long-term implications of how Jill is handling her current customers?
- What types of activities can Jill do after acquiring an account to enhance customer value and ensure long-term customer relationships?
BLOG 11
Go to the Online Video Catalog or click the link below and watch the video, A Day in the Life of a Salesperson, to help you become familiar with the importance of time management, technology, and planning in the sales profession. The technology used in the video is outdated but the concepts are relevant. Please answer the following questions:
- What specific aspects of Chapter 10 does Mary use in her daily routine? Link your answer to the topics in the chapter. If you do not have the textbook, then please watch the Chapter 10 video lecture located in Module 9.
- What type of sales job does Mary have? Refer to Chapter 1 (1-7b, pp 20) or please watch the chapter 1 video lecture located in Module 1 on canvas.
- What personal characteristics does Mary have that make her successful?
- What did you learn about sales from this video?
