Brand Extension Assignment: Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your rationale for the brand extension. Headi

Brand Extension Assignment:

    Choose a product and write a 5 page paper discussing how you would create a brand extension of that product. Include your       rationale for the brand extension.

Headings to include:

    Brand (to include a brief background)

  Extension idea

    Rationale/justification or need for the new idea- include relating the idea back to the company’s mission statement 

    Target market

    Marketing/launch strategy (to include pricing and channel strategy)

    Ethical considerations