All five questions must be answered with the best answer, very important.
Answers are to be typed under each question below:
Question # 1
Explain the importance of creating building brand strategy. Provide an example of a company that has developed a strong branding strategy.
Question # 2
Explain the role that brand elements play in developing brand strategy & explain why some brands mix and match brand elements. Provide an example
Question # 3
Discuss the difference between brand breadth and depth of awareness. Provide an example.
Question # 4
Select one of your favorite brands and discuss how you would create a experiential marketing strategy that would resonate with its target consumers ( the favorite brands will be Kate Spade New York)
Question #5
Explain the four elements of brand resonance. Provide an example of how one of your favorite brands creates resonance with target consumers.
Include questions and answers
