Brand Elements Assignment:
Select two brands (one of the brands may be the same used for course project). Analyze the brands in the context of the brand elements framework below. Complete a brief analysis of each element for both brands. You will submit the assignment in MS Excel. Therefore, you will set up column/row headings for each brand and use bullets to fill in your assessment of how each brand performs specific to each element below. Please note: I will not accept this assignment in MS Word format. ( two brands should be Ted Baker London and Kate Spade New York )
Identify 2 brands and describe the brand elements below for each:Memorability
Meaningfulness
Likability
Transferability
Adaptability
Protectability
Submit in MS Excel Format
