Write about Moroccanoil brand. Using the brand equity model, discuss strategies use to manage brand equity in the last five years. What actions has it taken during the COVID-19 pandemic?
Feel free to share examples and insights from online sites and sources to support your responses.
Please read Chapter 13 in uploaded files materials
Additional Resources:
BrandWeek (Links to an external site.) https://www.adweek.com/category/brandweek/
Interbrand (Links to an external site.) https://www.interbrand.com/newsroom/
Brand Strategy Insider (Links to an external site.) https://www.brandingstrategyinsider.com/
Think with Google (Links to an external site.) https://www.thinkwithgoogle.com/
Social Media Today (Links to an external site.) https://www.socialmediatoday.com/
Forbes CMO Network (Links to an external site.) https://www.forbes.com/cmo-network/?sh=7cf4a6561995
Strategy+Business (Links to an external site.) https://www.strategy-business.com/tech-and-innovation
Inc.com (Links to an external site.) https://www.inc.com/
The Verge (Links to an external site.) https://www.theverge.com/
GreenBook Blog (Links to an external site.) https://www.greenbook.org/mr/
Marketing Dive https://www.marketingdive.com/
PORSCHE: Successful despite coronavirus: 10.4 percent return on sales https://newsroom.porsche.com/en_US/company/porsche-operating-result-return-on-sales-deliveries-investments-quarter-3-2020-22736.html
