When you think of a brand, it makes you think and feel a certain way. Those images are carefully crafted by Brand Managers. Choose one of the following businesses:
- McDonald’s
- Cadillac
- Walmart
- What words, feelings, and images immediately come to mind when you hear the brand name you selected, or see the brand logo?
- Discuss how the marketers have created these feelings and thoughts for consumers and why you think they created them.
Discussion Response Requirements
