You have to answer both of these questions separately. Each has to be at least around 700 words.
1. Propose a global brand communication strategy which will be efficient for a global
audience. What are the benefits of its application? Provide two examples by
using relevant terminology and theory to support your answer. What is the
connection between a brand and a consumer called? Use relevant terminology
and theories to support your answers.
2. Define the term brand knowledge. What are the three pillars upon which it is
structured? Analyse how brand knowledge is multidimensional and what are the
secondary sources of brand knowledge? Use relevant terminology and theories
to support your answers.
