A-21 THE MOST-ASKED QUESTIONS BY OUTSIDE AUDIENCES COMPREHENSION Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan? a. Does the prospective product meet all government safety standards? b. Is there a clear market for the product or service? c. Who is your competition and what are they doing? d. Who will be your key suppliers? e. What are your taxes? A-22 THE MOST-ASKED QUESTIONS BY OUTSIDE AUDIENCES COMPREHENSION Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan? a. Are the financial projections realistic and healthy? b. Does the prospective product meet all government safety standards? c. Who is your competition and what are they doing? d. Who will be your key suppliers? e. What are your taxes? A-23 THE MOST-ASKED QUESTIONS BY OUTSIDE AUDIENCES COMPREHENSION Which of the following is one of the six questions most lenders and prospective investors expect to be answered in a marketing or business plan? a. Who is your competition and what are they doing? b. Who will be your key suppliers? c. Does the plan clearly describe how those providing capital will get their money back and make a profit? d. What are your taxes? e. Does the prospective product meet all government safety standards? A-24 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use different color fonts or paper to represent different sections of your plan. b. Do not use a business plan unless you plan to borrow at least $100 000. c. Include as an attachment the résumés for all key players in your management team. d. Set a firm date by which you will require an answer from a potential investor after which you will take your plan somewhere else. e. Use care in layout design and presentation. A-25 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use different color fonts or paper to represent different sections of your plan. b. Do not use a business plan unless you plan to borrow at least $100 000. c. Shoot for a plan that is 15 to 35 pages in length excluding financial projections and appendixes. d. Include as an attachment the résumés for all key players in your management team. e. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. A-26 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use different color fonts or paper to represent different sections of your plan. b. Use visuals where appropriate. c. Do not use a business plan unless you plan to borrow at least $100 000. d. Include as an attachment the résumés for all key players in your management team. e. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. A-27 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use bullet points for succinctness and emphasis. b. Use different color fonts or paper to represent different sections of your plan. c. Include as an attachment the résumés for all key players in your management team. d. Do not use a business plan unless you plan to borrow at least $100 000. e. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. A-28 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use different color fonts or paper to represent different sections of your plan. b. Do not use a business plan unless you plan to borrow at least $100 000. c. Be positive and specific to convey potential success. d. Include as an attachment the résumés for all key players in your management team. e. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. A-29 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use different color fonts or paper to represent different sections of your plan. b. Use a direct professional writingstyle. c. Do not use a business plan unless you plan to borrow at least $100 000. d. Include as an attachment the résumés for all key players in your management team. e. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. A-30 WRITING AND STYLE SUGGESTIONS COMPREHENSION There are no magic one-size-fits-all guidelines for writing successful marketing and business plans. Which writing and style guideline below still generally applies? a. Use A-level and B-level headings under the numbered section headings. b. Do not use a business plan unless you plan to borrow at least $100 000. c. Include as attachment the résumés for all key players in your management team. d. To save paper send the plan in digital (Adobe Acrobat PDF) format to all potential investors. e. Use different color fonts or paper to represent different sections of your plan.
