BUILDING YOUR MARKETING PLAN CHAPTER 7 (FIND IT IN THE TABLE OF CONTENTS).COMPLETE ALL QUESTIONSBUILDING YOUR MARKETING PLAN CHAPTER 8 (FIND IT IN THE TABLE OF CONTENTS)COMPLETE ALL QUESTIONS.
Be sure to examine Figures 8.6 and 8.7, Wendy’s Market-Product Grid (around pages 225-227). They will help you develop the grid for your product.
