Social Media in Business (BUS5415.E1)
Assignment 2, Worksheet
NAME: Type your name here
Please “Save As” this file and include your name in the file name before you upload to Moodle.
DIRECTIONS
- You will use your 4 selected and approved organizations from week one.
-
- B2C (Business-to-consumer)
- B2B (Business-to-Business)
- Non-profit organization not operated by a government entity
- Government agency or group
- A workspace for each of your organizations is provided below.
- At the top of each workspace, type the name of your organization.
- In each organization’s workspace, there are 5 categories of purposes that your organization may use social media.
In the “Your Answer” Field:
- Think of a reason, the purpose the organization would use social media for the associated category and provide a short description
- You do NOT need to describe how the organization would execute your idea, just provide the reason which is basically what the business is trying to achieve or the problem they are trying to solve.
- An example is provided on the next page.
Each organization workspace is 25 points.
EXAMPLE
B2C Organization: Medical City (a for-profit hospital)
| Category 1: Increase Revenue Provide an example of an Increase Revenue purpose your B2C company would want to achieve with social media | |
| Your answer: | Medical City could use social media to feature their world-renowned surgeons and state of the art technologies that are available for certain elective surgeries. |
| Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2C company would want to achieve with social media | |
| Your answer: | Medical City could use social media to make the general public aware that they are open 24 hours and are a fully-equipped facility. |
| Category 3: Communication Provide an example of a Communication-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | Medical City could use social media to remind employees to wash their hands between seeing patients. |
| Category 4: Education Provide an example of an Education-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | Medical City could use social media to educate the general public or potential patients to not smoke by providing tips on how to quit smoking. |
| Category 5: Customer Service Provide an example of a Customer service-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | Medical City could use social media to alert the general public about a flu outbreak and include instructions for how to determine if they should stay home or come into the emergency room. |
ASSIGNMENT/WORKSPACES
For each of the categories below, describe a specific purpose for the organization and include the intended audience (in some cases it may be the general public, but in other cases it may need to be more specific). Fill in your answer in the space provided (the table will expand, if needed).
Business-to-Consumer (B2C)
Your Business-to-Consumer (B2C) Organization: Type the name of your B2C company here
| Category 1: Increase Revenue Provide an example of an Increase Revenue purpose that your B2C company would want to achieve with social media. | |
| Your answer: | |
| Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2C company would want to achieve with social media | |
| Your answer: | |
| Category 3: Communication Provide an example of a Communication-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | |
| Category 4: Education Provide an example of an Education-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | |
| Category 5: Customer Service Provide an example of a Customer service-related purpose your B2C company would want to achieve with social media. | |
| Your answer: | |
Continue to the next organization.
Business-to-Business (B2B)
Your Business-to-Business (B2B) Organization: Type the name of your B2B company here
| Category 1: Increase Revenue Provide an example of an Increase Revenue purpose that your B2B company would want to achieve with social media. | |
| Your answer: | |
| Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your B2B company would want to achieve with social media | |
| Your answer: | |
| Category 3: Communication Provide an example of a Communication-related purpose your B2B company would want to achieve with social media. | |
| Your answer: | |
| Category 4: Education Provide an example of an Education-related purpose your B2B company would want to achieve with social media. | |
| Your answer: | |
| Category 5: Customer Service Provide an example of a Customer service-related purpose your B2B company would want to achieve with social media. | |
| Your answer: | |
Continue to the next organization.
Non-Profit (not operated by a government entity)
Your Non-Profit Organization: Type the name of your non-profit organization here
| Category 1: Increase Donations Provide an example of an Increase Donations purpose that your non-profit would want to achieve with social media. | |
| Your answer: | |
| Category 2: Brand Awareness Provide an example of a Brand Awareness purpose your non-profit would want to achieve with social media | |
| Your answer: | |
| Category 3: Communication Provide an example of a Communication-related purpose your non-profit would want to achieve with social media. | |
| Your answer: | |
| Category 4: Education Provide an example of an Education-related purpose your non-profit would want to achieve with social media. | |
| Your answer: | |
| Category 5: Customer Service Provide an example of a Customer (donor or volunteer) service-related purpose your non-profit would want to achieve with social media. | |
| Your answer: | |
Continue to the next organization.
Government Agency or Group
Your Government Agency or Group Organization: Type the name of your government agency here
| Category 1: Increase Revenue Not applicable – skip this category | |
| Your answer: | Skip this category |
| Category 2: Brand Awareness Provide an example of a Brand Awareness purpose government agency would want to achieve with social media | |
| Your answer: | |
| Category 3: Communication Provide an example of a Communication-related purpose government agency would want to achieve with social media. | |
| Your answer: | |
| Category 4: Education Provide an example of an Education-related purpose government agency would want to achieve with social media. | |
| Your answer: | |
| Category 5: Customer Service Provide an example of a Customer service-related purpose government agency would want to achieve with social media. | |
| Your answer: | |
Please make sure to include your name on this document (at the top of the page) and also in the file name.
