A new small business venture Eco-View Enterprise has produced a business plan to offer tourism packages to foreign tourists who like outdoor adventures and traditional village environments. Eco-view is owned by two partners Park Kim Jwug a Korean who has stayed in Malaysia for a year and Razli an experienced traveler who has travelled and worked in several European countries. Discuss the pricing strategies that can be pursued by Eco-View Enterprise. How would the entrepreneurs decide which to choose?
