Consider Crisis situations in Business and the recommendations for how to handle crisis communications. Review the sampling of responses from four financial institutions: (Be sure to scroll all the way down the page on these messages)
NOTE: If the links do not bring you direclty to the site, copy the link and paste it on your browser.
Bank of the West:
Capitol One:
(this link is tricky, so you may have to copy and paste in your browser)
PayPal:
California Credit Union:
Keep in mind the recommendations for managing crisis communications from Appendix V. As someone who is living through the current health crisis, think about your reaction to these business communications. Which of the four messages did you find most effective? Which of he four messages did you find least effective? Which one would you like to receive? Why?.
Interact with your classmates, such as complimenting (e.g. I like that), commenting (e.g. I was surprised to learn that), connecting (e.g. I would also add that) or questioning (e.g. How were you able to do that?)
Share your own thoughts and your reaction to two posts from your classmates to receive full credit. (20 points)
Remember one year ago (it seems so long ago) when the pandemic first broke out. You probably received a flood of emails from companies with whom you do bunsiness, all talking about the pandemic. Did any of those stand out to you? Or, after a while, did you ignore the messages because they either seemed the same or their words seemed hollow, given the intensity of the pandemic situation.
What would you have liked to have heard from businesses during the pandemic? evaluate these messages and let’s see which ones resonated with you most or which ones did not deliver or encode the messages you needed.
Post your thoughts to the quesitons identified in the forum and interact with two of your colleagues for full points.
