You can choose from one of the two options: the individual creation of a PowerPoint Presentation or an Infographic and examine the organisation’s current competitive environment as well as the current marketing mix.
Based upon the organisation selected, the infographic/PowerPoint slides will include: An introduction to the organisation background history, markets etc. An analysis and audit of the organisations current market and competitive environment via key tools such as SWOT/TOWS analysis, PESTEL analysis and Porters Five Forces. An analysis of the organisations current Marketing Mix via the Marketing Mix Framework (4Ps/7Ps). It is suggested that a minimum of five PowerPoint slides will be needed to meet the requirements of part 1 of the assignment. Alternatively, the equivalent amount of content can be submitted as an infographic.
The organisation selection should be between small-sized and medium-sized businesses. Small sized are considered to have less than 100 employees and revenue of less than $5M per year. Medium sized business is considered to have less than 300 employees and year revenue less than $25M.
Could you choose a company that can meet the assignment requirements in detail, and complete all of the requirements for the assignment.
I have uploaded all the requirements, examples and grading sheet to help you understand the context of the assignment better.
