Summary: The CEO of a major game company has charged you with providing a short 4-5 page memo to help define the firms next strategic move.
For this exercise, you are free to choose one of the following firms: Activision Blizzard, Bandai Namco, Electronic Arts, Epic Games, King Digital, Konami, Microsoft, NCSoft, Nexon, Nintendo, SEGA, Sony, Square Enix, Take-Two Interactive, Tencent, Riot Games, Ubisoft, Wargaming, Zynga. (If you wish to choose a company not listed here, please email me.)
The analysis will cover three main areas of investigation:
1. Landscape: A brief overview of the companys history, market positioning and overall performance that convinces the reader you know your stuff.
2. Trends: Major market and industry trends relevant to the company.
3. Recommendation: A clear argument on what to do next and how to accomplish it.
In your analysis, you are encouraged to use publicly available source material, such as annual reports, SEC filings and freely available market research reports.
