Review the Mission Statements of Harley-Davidson, Minolta and Delta Airline reported below. Each provides a definition of the company’s purpose.
Harley Davidson:
We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public and expanding line of motorcycle and branded products and services in selected market segments.
Minolta:
We will be a broad line supplier of high quality conventional and digital product and service solutions that meet our customers imaging and image distribution needs today and in the future. We will do this in a way that is both cost effective for our customers and profitable for our company.
Delta:
Making Delta, carrier of choice for customers through operational excellence, second mile service and building emotional connections with the disability community.
Rewrite one of the company statements to incorporate an improved definition of the core purpose.
