CASE STUDY – HOW TO BUILD A CREATIVE CULTURE Directions:Read “Closing Case: Why 3M has an Innovative Culture” (p. 529). Then answer the following questions and provide examples and evidence from the text. Questions 1. How does 3M’s culture affect innovation? 2. What methods does 3M use to speed up the innovation process? Discuss which processes are evolutionary and which processes are revolutionary. What is the difference between the two? CASE STUDY – CHRYSLER’S TOM LASORDA KNOWS HOW TO TALK TO EMPLOYEES Directions: Read “Closing Case: How Chrysler’s Tom Lasorda Learned How to Talk to Employees (p. 433). Then answer the following question and provide evidence and examples from the text. Questions 1. Why is communication so important? 2. How have CEO Tom LaSorda’s skills in talking and relating to union employees and officials paid off? 3. In what ways can face-to-face communication between managers and employees help them to develop better ways to reach a common understanding? 4. What kinds of issues between managers and unions might be better handled through other communications media such as written communication?
