.campbell.edu/webapps/assignment/uploadAssignment?content_id=_1715041_1&course_id=_29204_1&assign_group_id=&mode=view”>Report 2: Environmental ScanReport 2: Environmental review (environmental forces industry)Economic/demographic. What trends are occurring with respect to one or more of the following: inflation material shortages (such as oil/gas) and unemployment? What is occurring in the economy regarding credit availability? What are the forecasted trends with respect to changes in size and regional distribution of the population?Technology. What major changes in technology are occurring in your product’s industry? What are the major generic substitutes that might replace your product?Political/legal. What federal state and local agencies are relevant to your product (e.g. OSHA)? What is happening in the areas of pollution control equal employment opportunity product safety that is relevant to your product?Social/cultural. What attitudes is the public taking toward your product category and industry? What changes are occurring in consumer lifestyles and values that have a bearing on your company’s target markets and marketing methods (e.g. downsizing houses)?Industry. How large in terms of sales $ is the industry in which your product competes? How competitive and volatile is the industry?
