Strategic Alternatives [WLOs: 1, 3] [CLOs: 1, 2, 3, 4, 5]
Prior to beginning work on this discussion forum, carefully read Chapters 5 and 6 of the course text.
Strategic intent is an important aspect of maintaining or improving market position and market share. Week 3 looks closely at strategy and the concept of strategic alternatives and strategic alternative bundling. For this discussion, identify and define the various types of strategic alternatives and how the process of bundling might help or harm the strategic motivation of the organization. What is the goal of strategic bundling?
Research the technology company Lenovo. Summarize the history of the organization. Define their current market position and market share. Describe what type of strategic alternative helped to facilitate their current market position. What strategic alternative might the organization use for future growth and improvement?
Guided Response: Your initial post must be specific and significant. The initial post must be between 300 and 350 words. You must support your post with at least two scholarly resources in addition to the text to defend your positions and findings. Use the document for additional guidance.
