Case Analysis #3
- Reread the Country Focus “Quantitative Easing, Inflation, and the Value of the U.S. Dollar” in Chapter 10 and address these two questions:
- What does the 2010 purchase by the Federal Reserve of $600 billion in U.S. government bonds tell you about U.S. fiscal policy? What was the Federal Reserve trying to accomplish?
- Why did the Federal Reserve receive so much criticism for its policy of quantitative easing? Do you agree with the critics? Was the policy simply mercantilism in disguise?
- Reread the opening case “Red Bull, A Leader in International Strategy” in Chapter 12 and address these two questions:
- How would you describe the strategic positioning of Red Bull? Can you think of any other company that has followed a similar strategy?
- Discuss the marketing strategy used by Red Bull. How has its association with extreme sports events made it easier for it to create a global product and global image?
- Reread the Management Focus “General Motors on the Upswing” in Chapter 13 and address these two questions:
- Why did GM enter into a joint venture with SAIC when the company decided to begin operations in China? Do you think GM could have been successful on its own?
- How has the relationship between GM and SAIC developed over time? Would you say this is a successful joint venture?
