Kindly use the following questions as guidelines to your assigned case study:
- What challenges does Shelby Givens face:
- During Phase I (Preparing for the Transformation)
- During Phase II (Renovation and Grand Opening)
- During Phase III (2011/2012 Operations)
- By the end of the case, what has Givens done to address the challenges outlined at each stage listed in Question (1) above?
- Which of the actions executed by Givens were most successful in resolving the challenges? Which were least successful? What other options might Givens have pursued?
- Is Sugar Bowl a viable business? Which forces have the most positive, or negative, impact on the businesss profitability?
- Givens considers two paths for Wednesday night entertainment: league bowling and exclusive band rights.
- Which option will generate more revenue in the short term? Long term?
- Is revenue how success should be measured? Which path do you think is best for Sugar Bowl, and why?
- Once Sugar Bowls financials are more stable, what changes could Givens make to build a stronger organization and culture?
