Unit 6 Discussion: Earned Vs. Paid Media (MKT200 Principles Of Marketing)
Overview: There are several various forms of media as it related to digital marketing. Take a look at this short video Meylan, C. (January 24th, 2018) Owned-Paid-Earned (OPE) Media before jumping into this week’s business scenario. In Style Fashion is a new entrant into the fast fashion market. InStyle Fashion targets Gen Z aged between 18-22 and … Read more