Case Study – Week 2- Strategy Applied In Project Management

Read the case “The POM+ Project*- Part 1 APPENDIX 2 Big Kola Company has been concerned that specialized fruit drinks have been eroding their cola market. The CEO mandates that “If you can’t beat them, join them.” Grape juice was the first product that was successful after an advertising blitz claiming the antitoxin benefits. Lately, competition … Read more