D5
Case Study: Sony vs Apple APPLE’S MARKET CAPITALIZATIONĀ in 2001 was $7 billion, while Sony’s was $55 billion. Apple introduced the iPod, a portable digital music player, in October 2001, and the iTunes music store 18 months later. Through these two strategic moves, Apple redefined the music industry, reinventing itself as a content-delivery mobile-device company. Signaling … Read more