Discussion 1 – Week 6The 9/11 Commission’s Findings and Recommendations The 9/11 Commission was created to investigate the circumstances surrounding the 9/11 terrorist attacks. In addition, the Commission was responsible for evaluating the nation’s preparedness and the response to the attacks. Therefore, Commission members spent considerable time and effort studying and researching the many facets … Read more
The topic is going to be plastic pollution in particular about plastic straw pollution. Wheat straw product is a great plastic alternative. The position would be to encourage large firms and companies to use wheat straw product as plastic alternative. For the essay, make sure to form an argument/position/opinion on an environmental issue and then … Read more
You will need Minitab for this project. I will also post the excel file that you will need for this project below. All the questions should have a good narrative and pictures from the Minitab. I will send you an excel file. The data can be copied to Minitab as it is and then … Read more
Your textbook addresses two moral views that have application in organizations: Utilitarianism Libertarianism Of these two, which do you primarily agree with and why? What do you see as its role in organizational ethics and society? Give at least one specific example of how it might apply in a business setting. 1-2 paragraphs
Consumers as well as brands possess their own personalities. Consumers often select and utilize brands whose character is similar to their own self-concept (actual self-concept, ideal self-concept or others self-concept). Kotler and Keller (2016) discuss “five key psychological processes motivation, perception, learning, emotions and memory fundamentally influence consumer responses” (p. 72). For this assignment, you … Read more
In planning its market offering, the marketer needs to address five product levels: core benefit, basic product, expected product, augmented product, and potential product (p. 139). For this assignment, you will select a firm within an industry and research (Internet and other formats) a firms products and outline its five product levels. In addition you … Read more
The political campaign of then Senator Barack Obama has been hailed as one of the most dominant and effective marketing campaigns ever, taking an unknown Senator from Illinois and propelling him to become the 44th President of the United States. After database marketing and the use of the Internet and social media proved a key … Read more
Kotler & Keller (2016) define positioning as “the act of designing a company’s offering and image to occupy a distinctive place in the minds of the target market” (p. 107). Marketers spend most of their advertising dollars communicating the brand position to their target customers through various media sources. It is very important that research … Read more
Marketing communications are the mouthpiece of the organization and it becomes one of the main ways to start building a relationship with consumers. The marketing communications mix contains eight main methods of communication outlined on p. 222-223 in the textbook (Kotler 2016). By employing one or a combination of these methods, marketers attempt to build … Read more
Chapter 13 discusses trends in retailing today such as new retail forms and combinations. Examples include supermarkets with banks and bookstores featuring coffee shops. For this assignment, write a paper proposing a potential new retail form or retail combination yet undeveloped. In your paper support your proposal using research (Internet or other forms) and the … Read more