Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter. Your initial post should be based upon the assigned reading for the week, so the textbook … Read more
Discussion Week 5 The total costs allocated to the Cutting and Assembly departments are different depending on which of the three support department allocation methods (direct, sequential, and reciprocal) is used. Which method would you choose for your business? Explain. 100 words
Read and research the legal, political and regulatory implications for doing business in Europe with its reversion to protectionism (see three articles below). Explain how these trends can create economic chaos and constrain market exchange. Give recommendations for how marketers can adapt their operations to these trends. https://www.youtube.com/watch?v=-EJ8TZYvadE&ab_channel=TheMiddleGround
In an industry famous for razorthin profit margins, high levels of employee turnover, and intense competition usually based on price, Wegmans, a familyowned chain of 67 supermarkets in New York, New Jersey, Pennsylvania, and Virginia, is quite unique. It has to be. Traditional grocers are under attack on many fronts. Mass merchandisers such as WalMart … Read more
You will be provided with financial data to analyze (James Confectioners case in your text). These assignments are intended to develop your ability to work with financial data, analyze it based on the theoretical foundation you have been building, and make appropriate recommendations that will enhance the financial performance of a business or organization. i … Read more
Discussion assignments will be graded based upon the criteria and rubric specified in the Syllabus. Please review this before beginning. For this Discussion Question, complete the following. 1. Read the attached opinion piece where the author indicates that the Great Recession of 2009 was not caused by the Free Market, but was instead caused by US … Read more
Write out 3-4 sentences explaining what their company does (business model/competitive space) and your personal connection to the organization (to their mission, vision, product, etc.). *DO NOT COPY & PASTE FROM THEIR WEBSITES* The idea of this exercise is to provide each organization with an idea of your ability to grasp an (high-level) understanding of their company/competitive space; as … Read more
Chapter 7’s case study entitled, “No-frills Ryanair faces test with Business Plus” discusses target marketing in detail with a use case. After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions What is the rationale behind Ryanairs decision to compete in the business segment? How attractive do you assess … Read more
Chapter 8 discusses how to conduct competitive positioning research and mapping. Your job is to conduct this exercise with your favorite sporting goods clothing brand such as Nike, Under Armor, Adidas, New Balance etc… Watch the following video for a walkthrough on how to conduct the perceptual mapping exercise with an X and Y-Axis approach: … Read more