Apply your knowledge of Marketing Concepts ( Segmenting and Targeting Markets) to real-life scenarios. Read and submit a short summary (200-250 words) of an article published within in the past 12 months in The Wall Street Journal on a topic related to Segmenting and Targeting Markets. Your summary must include: (1) a discussion about how the information … Read more
Some things to mention/discuss for each video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. I’m looking for your own thoughts/opinions. Not a word-for-word description of what was discussed in the video.
Read the Chapter 11 I uploaded and aswer: Brand equity, discussed in chapter 11, depends on three main factors: the initial choice for the brand elements or identities making up the brand, the way the brand is integrated into the supporting marketing programs, and the associations indirectly transferred to the brand by linking the brand … Read more
Read the Chapter 11 I uploaded and aswer: Brand equity, discussed in chapter 11, depends on three main factors: the initial choice for the brand elements or identities making up the brand, the way the brand is integrated into the supporting marketing programs, and the associations indirectly transferred to the brand by linking the brand … Read more
After reading the case carefully answer the following questions: Assuming that most modern cars share very similar characteristics, what do the customers really buy – a product or an experience? In your opinion what drives car-buying decisions? Is the “Dream It. Build it. Drive it.” program am advantage that can last long term? Do … Read more
Your manager just came to you and asked you to present to the marketing team about marketing math. You want to create a leave behind memo so they have the details of the presentation to refer to in the future. Create the memo and share it first here with your peers before the big … Read more
Subject: Marketing Strategies Q1. What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing this weeks resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to … Read more
ASSIGNMENT 1: Analyzing Advertisements for Social Psychology Concepts Assignment Overview: For this assignment, each student is expected to find five print advertisements that contain some manner of overt, covert, obvious, or subtle social message or messages. Students are to complete this worksheet based on the advertisements they have selected. This assignment is worth a total … Read more
ASSIGNMENT 2- Analyzing Advertisements Using the Three Major Sociological Social Psychology Theoretical Perspectives Assignment Overview: From the five advertisements used in assignment #1, select three advertisements to be analyzed using the three major sociological social psychology theoretical perspectives (one advertisement for each perspective). If your original five advertisements are not good fits for the theoretical … Read more
Research starting an online business selling goods. What are at least 5 things you need to make sure you understand before selling your first item online to be compliant with regulations? Explain each one of these and why they are important; including examples/scenarios.