Imagine you have been appointed an Assistant Marketing Consultant. As part of your role, you have been asked to research the Fast Food and Takeaway industry and produce a Market Analysis report. OVERVIEW OF THE FAST-FOOD AND TAKEAWAY INDUSTRY The primary activities of the industry include: cooked chicken retailing, pizza retailing, hamburger retailing, fish … Read more
Using the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the second part of your marketing plan … Read more
In chapter 4, the case study entitled, Amazon and Google lead way on virtual assistant dealmaking at CES. After reading this case study, conduct a 2-3 page reflection paper addressing the following discussion questions: 1) What type of customer information will AI platforms be able to gather? 2) What methods are currently used to gather … Read more
Watch the video in the LEARN section of this weeks discussion (transcript attached). Social media strategies can be a vital part of a marketers promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course (candle business). The content will build on the message, only with … Read more
Instructions Part I: Reflect on how the concepts in this course can be applied to real-world situations and can increase your chances of career or life success.Part II: Reflect on why the on-ground retailer has experienced so many difficulties of late. What do the retailers need to do in order to save the on-ground retailer?Your … Read more
Review the following Wells Fargo articles and reflect on the circumstances and outcomes surrounding the scandal: Write a paper incorporating information from Making Business Virtuous and the Wells Fargo scandal references. Using critical thinking, sound business acumen and clear ethical and moral thinking, respond to the following: Review the five characteristics of a virtual … Read more
The interest rate policy followed by the Central Bank of major world economies (USA, UK, Japan, Europe) are near zero or negative. Discuss the implication this low-interest rate policy for any one type of financial institution (banks, savings and loans, insurance companies, pension funds, mutual funds etc.) and examine its possible impact. Suggested length: Two … Read more
Using the same organization, you selected in Week 1, imagine that you will be making a Microsoft Power Point presentation to the organization’s board of directors or other decision-making leaders (depending upon the type of organization you are using). Your work this week will consist of two parts for the presentation. First, you will synthesize … Read more
Select any one of the following starter bullet point sections. Review the important themes within the sub questions of each bullet point. The sub questions are designed to get you thinking about some of the important issues. Your response should provide a succinct synthesis of the key themes in a way that articulates a clear … Read more
he final assignment is a paper that describes each of the steps necessary to conduct marketing research based on a specific marketing research problem. Choose a product or service with a marketing research issue for the Final Paper. You may find ideas for topics from the cases found in each chapter of the text or … Read more