case study

  Discuss the nature of the automobile industry? What issues did BMW face in launching the BMW Z3 Roadster?  Describe the marketing strategy that it deployed in the launch. Describe the competitive landscape of the cosmetic industry?  How has P&G positioned itself in this industry? What factors contributed to the success of the SKII brand?  … Read more

Marketing discussion

Answer this question:  Many social commentators feel that consumers are becoming more and more alike as the global boundaries are reduced due to the reach of digital marketing, and especially, social media. Think of Twitter in particular. What has the platforms global impact been? Who are Twitters largest competitors globally? What marketing challenges does Twitter … Read more

Keynows

Part 1 (2-3 paragraphs each part, reference if needed)  You assignment is to measure how well a nationally branded product is doing with regard to consumer recall. You will complete a study of your choice. Select a branded product (target product) that is not geared toward a specific gender market. Complete the following: State the … Read more

Keynows

 5-6 pages, references Complete the following for this assignment: Select a specific area in marketing, such as buyer behavior, buying experience, marketing to vulnerable audiences, ethics in marketing, customer relationship management, or customer satisfaction. Choose 6 research-based scholarly articles of interest that relate to your chosen topic3 qualitative articles and 3 quantitative or mixed-method articles. Summarize … Read more

Marketing mgt hw

Competitive Advantage  We discussed three types of competitive advantages cost, differentiation, and marketing advantages. For each area of advantage, identify a business that has a competitive advantage in that area. Briefly explain how each businesss source of differentiation advantage helps the business attract and satisfy target customers. For each area of differentiation advantage, identify a … Read more

assignment

   Marketing (MKT3151.E1) Digital Marketing (Part 2), Assignment 6 NAME: Type your name here DIRECTIONS There is a total of 4 short-answer questions; each worth 25 points. Respond to each as directed.  Please Save As this file and include your name in place of worksheet before you upload to Moodle (file should be named: MKT3151_Assignment6_LastNameFirstName.doc) … Read more

CB475 UNIT4 IP

 1,000 – 1,500 words caucasian male 33 years old zip code 60462 married medium income some college lifestyle interests (simple guy, not many interests) hobbies (fishing, watching movies) habits (work a lot) Key Assignment Draft Part 1 Tasks (Objectives from Phases 14): My Personal Customer Profile. Using the information that you have researched about your … Read more

BUSINESS DECISIONS

Please respond to the following problems from Chapter 1 found in section 1.6: Problem 1.2: What mechanisms are in place to guide the identification, measurement, categorization, and communication of information to stakeholders and users? Discuss differences between users and stakeholders. Problem 1.4: What is the purpose of financial statements? Would you want to produce them … Read more