Marketing strategies

  Choose a company that has or could have a marketing problem that needs to be solved. It can be a for-profit or nonprofit organization. what business it is in, and set out the problem that needs to be solved. This should include situational analysis.  Note: Paper length: 1000 Words plus. (not including title page and … Read more

Week 6

Instructions Market Research Report: Research Methodology For this units section of the Market Research Report, you will develop the methodology that you will use to conduct your primary research, and you will determine the hypothesis. This includes determining the questionnaire design, sampling design(s), and sampling procedures. Analyze the reliability, validity, and generalizations. Your textbook will … Read more

Discussion Board

This week we are discussing the political, legal, and technological environment faced by international managers.  The global political environment can be understood via an appreciation of ideologies and political systems.  Ideologies, including individualism and collectivism, reflect underlying tendencies in society.  Political systems, including democracy and totalitarianism, incorporate ideologies into political structures. Additionally, the current legal and … Read more

Pricing

What are some of the differences between demand influences and supply influences on our pricing decisions? After reviewing this weeks resources and your research, consider the challenges marketers face as they seek to balance supply and demand.  Increased prices typically result in lower demand and vice versa.  However, this is not always the case.  Identify … Read more

Marketing Plan Project

   The Marketing Plan should be written in Standard APA style, with double-spacing used. Grammar, spelling and word usage are a part of your grade.  Final Course Project: Marketing Plan  This assignment requires you to perform the following: Select a product or service for which you would like to      develop a marketing plan. This may … Read more

discussion

  After you have read Chapter 1, watch the six short video clips or scenes (links are below) for a B2B opportunity. Then respond to these questions: Comment on the job of the sales professional(s). Find at least three (3) connections with the Chapter 1 material. How are the two salespeople different in their degree … Read more

International Trade

1.  Key Term and Why You Are Interested in It (100 words minimum) After reading the textbook, specifically state why you are interested in conducting further research on this key term (e.g., academic curiosity, application to a current issue related to employment, or any other professional rationale). Include a substantive reason, not simply a phrase. … Read more