Course Objective This assessment addresses the following course objective(s): Assess internal and external communication needs as they relate to the marketing function. Assess challenges for a domestic company marketing globally. Develop a marketing plan. Instructions The final project for this course will be developing a marketing plan for a New Product Development (NPD) idea. Throughout … Read more
This paper requires you to obtain a marketing article from one of the business journals listed in the syllabus, summarize the content of the marketing article and apply the marketing management concepts from the lecture slides and readings in four typed pages, double-spaced 12 point Times New Roman. You will be graded on your ability … Read more
Choosing a sales compensation plan is an important decision. However, there is no one-size-fits-all approach. What are some of the factors involved in the compensation process? Are there any best ways to compensate sales personnel? After reviewing this weeks resources and your research, in your own words identify at least three factors involved in the … Read more
Using the case study paper your wrote in Topic 5, create an executive summary presentation of the paper (5-7 slides, exclusive of the title and reference slides) with appropriate speaker notes that could be delivered to a C-suite executive in a corporation in less than 4 minutes. Consider the feedback from the instructor on the … Read more
****PLEASE NO PLAGIARISM, READ ASSIGNMENT DETAILS**** ****PLEASE NO PLAGIARISM, READ ASSIGNMENT DETAILS**** Discussion Board: write 400600 words that respond to the following questions In the Unit 1 Discussion Board, you reviewed a strengths, weaknesses, opportunities, threats, and trends (SWOTT) analysis of a fast-food franchise that was done in 2013. There have been many more recent … Read more
Read Ethical Issues in Marketing: An Application for Understanding Ethical Decision Making Write a 350- to 575-word analysis and evaluation of a companys effectiveness in the following areas: Distinguish between social responsibility, ethical, and legal issues and their effect on marketing. Relate the triple bottom line to an organizations sustainability. Analyze consumer influence on ethical … Read more
Overview For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the first part of your marketing plan in 812 pages: Write an … Read more
they want 2 journals about 1100 words Harvard Reference all your Journals then Apply the design-thinking framework (Empathize, define, ideate, prototype, test (EDIPT) to create a solution for the focus problem). Please remember that design thinking is a mindset and approach to learning, collaboration, and problem solving. In practice, the design process is … Read more
Choosing a sales compensation plan is an important decision. However, there is no one-size-fits-all approach. What are some of the factors involved in the compensation process? Are there any best ways to compensate sales personnel? After reviewing this weeks resources and your research, in your own words identify at least three factors involved in the … Read more
This paper will describe the marketing mix for your project, including product, promotion, distribution, and pricing for Hersheys company. Paper length: 4 full pages, not including title page and references. Must be in APA format and include at least 6 References along with page numbers added to in-text citations.