Consumer Behavior Study by McKinsey – Consumer Purchase Funnel Review the following 4-5 video links and answer the following questions by creating a New Blackboard Discussion Post. I would suggest creating a Word document with your questions listed and begin to answer the questions. You will then cut and paste your Initial Post into Blackboard using … Read more
Assigned Readings:Chapter 2. Diversity in OrganizationsInitial Postings: Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned … Read more
Please choose one of the following topics and write an analysis on the topic. Augmented Reality OR Artificial Intelligence. You must find a scholarly article and an additional article on your chosen topic and relate it to marketing. How can these Innovative Technologies help marketing? Please FOLLOW the Syllabus Guidelines!!! All assignments MUST be … Read more
You are provided with a scenario below. Make a recommendation for the best approach for sales compensation plan based on what little information has been provided: Scenario #1: In the midst of the pandemic you work for a restaurant in New York City who is trying to keep their doors open. Currently there is … Read more
Describe the key elements of a customer value proposition. Next, explain points of parity as well as points of difference in value propositions. Pick a B-2-B company, do a little homework on the company and then take a shot writing out a value-proposition statement for this company. Finally, evaluate this statement…”Marketing must begin to think … Read more
1) Review the slide “Achieving Strategic Fit and Scope” power point slides for you will have to write up what you learned from this chapter. PLEASE EXEMPLIFY HIGH LEVEL ANALYSIS WITH YOUR WRITING (i.e. 3 Paragraphs Minimum) 2) Link for Ted Talk: This will be part of you participation points: (i.e. 3 Paragraphs Minimum): Supply … Read more
Outline for the Individual Assignment Address each part directly and concisely, but with some explanation. Write in complete sentences/paragraphs and with appropriate headings/subheadings in APA format. Include a list of resources (at least 4 besides the companys web site), using APA format for citing, and list references at the end. Be sure to cite … Read more
Watch the video in the LEARN section of this weeks discussion. Social media strategies can be a vital part of a marketers promotional plan. This week you will write a 500-word blog for the hypothetical business that you created for this course. The content will build on the message, only with more detail to … Read more
Instructions Think about your last trip to the grocery store or any retail on-ground store. As you were walking up and down the aisles, what merchandising displays and brands positively drew your attention? Did you actually stop to look? Did it persuade you to buy? Include your rationale and thoughts through the process.Your journal entry … Read more
Instructions Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation … Read more