5 slide PowerPoint presentation: 1.What are the pros and cons of the Kaiser Brand? 2.What should Kaiser do to expand membership within the consumer and employer markets? 3.Should Kaiser move away from the 8 year old Thrive campaign for something new given the commoditization of wellness initiatives? 4.Should Christine Paige resist the pressure to … Read more
You are a manager of a large retail outlet and have been employed with the organization for four years. The retail outlet employs approximately one hundred employees and has a number of management roles (Several Assistant Managers, several Managers, two Senior Manager, and a Director). For the last two years, you have been an Assistant … Read more
Assignment Content Successful businesses regularly analyze their processes to ensure theyre operating as efficiently as possible and maintaining their competitive advantages. Although you can assess a company in many ways, a common technique is the SWOT analysis. In this assignment, you will practice using a SWOT analysis to better understand the factors involved in making … Read more
2-3 paragraphs each question and reference Post an executive summary of your Comprehensive Project in the body of a post in this Discussion Board (do not use attachments). An executive summary is a 10% synopsis of a larger document that outlines the purpose, planned processes, actual processes, findings, and recommendations for the project. Chief executive … Read more
In your introduction assignment, you stated whether you felt that globalization was a positive or a negative movement. In a one- to two-page typed paper please research globalization and argue the opposite viewpoint. Your paper should adhere to the following guidelines: Use 11-point Times or Arial font, double-spaced, 1-inch margins. Length does not include any … Read more
Pick a product/good/service (for example, Crest 3D Whitestrips, Coke Zero, Old Spice Red Zone After Hours body wash) and find 3 ads from a recent campaign for that product/good/service. These ads can be print, TV, radio, interactive, outdoor, etc. When you turn in your campaign, include either links, photos, or some sort of reproduction … Read more
Discussion 1 This week we learned how offensiveness and stereotyping are not regulated officially by any governmental body, but rather are regulated by the market (see Chapter 2 text). How do you feel about that? Do you believe regulation by the market is the best course of action in this case? Weigh in on both … Read more
Slp3 On the Industry Performance tab, scroll down to the bottom of the page to the section entitled, Historical Performance Data. Click the small arrow pointing downward (located at the top right of the Historical Performance Data section) and export the data to Excel. Once you have the Excel spreadsheet with the data for Historical … Read more
Business Discussion from ch 2 1. Is it ethical for you to hire away from your competitor a secretary who may have overheard something that will be useful to you? Is it ethical for you to send an attractive employee to a bar where your competitors programmers hang out in the hope of getting the information … Read more
1. Choose an industry (and clearly state which industry you chose). Identify the hot buttons. You believe exist for this industry (please choose at least 3 hot buttons). Next, choose a brand that competes in the chosen industry. Explain how that brand delivers on the hot buttons. Develop one new idea for how the brand … Read more