week 7 business marketing mba discussion

  Watch the video in the LEARN section this week. (transcript attached) Imagine that you are a manager at a brick-and-mortar store that also has an eCommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store even as the coronavirus restrictions are continuing to … Read more

week 6 discussion

  Watch the video Are You Sitting on a Million Dollar Idea? from the LEARN section this week. Instead of creating a new or revamped product for this discussion (after all, you have already created your own hypothetical business), you will analyze the lifecycle of an existing product. The chart on page 155 of the … Read more

week 7 discussion

  Watch the video in the LEARN section this week. Imagine that you are a manager at a brick-and-mortar store that also has an ecommerce site. The company has tasked you with creating ideas to improve profitability and encourage shoppers to return to the store even as the coronavirus restrictions are continuing to evolve. Discuss at … Read more

Abercrombie & Fitch: Is it Unethical to be Exclusive?

  Case Study For more detailed instructions on purchasing cases from Ivey Publishing, please click . The case will focus on issues related to market segmentation targeting and/or positioning.  You will be asked to answer questions following the case.  Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the … Read more

Abercrombie & Fitch: Is it Unethical to be Exclusive?

  Case Study For more detailed instructions on purchasing cases from Ivey Publishing, please click . The case will focus on issues related to market segmentation targeting and/or positioning.  You will be asked to answer questions following the case.  Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the … Read more

Global Marketing

What do you see as some of the challenges that we will face in global marketing in the years to come? After reviewing this weeks resources and your research, in your own words identify and explain two challenges facing global marketing leaders. Explain the impact and provide at least one strategy to address and tackle … Read more

week 7 assignment 3

  Exploiting Innovation Overview From the same case that you have chosen for Deliverables 1 and 2, you will determine the companys top advantage(s) and recommend alternative strategies that the company could take in order to beat its competitors. Instructions Write a 35 page paper in which you: Evaluate the importance of innovation for the … Read more

Consumer Behavior 3

What kinds of things have you learned through the process of classical conditioning, operation conditioning, and observational learning? How did you learn them? Be sure to include examples. Instructions: Your answers to the questions should be 2 -3 pages (total not each), be in APA format, use outside research and represent overall college level work. … Read more

Marketing Management Act 3

  1. China is an emerging economic giant with almost endless potential for business opportunities.  Guan xi-meaning “connections” or “relationships”-is a Chinese way of doing business and is practically considered an art form there.  It involves exchanging “favors” when you need something done.  Many Chinese business people see it as a way to solidify relationships, get … Read more