Research design refers to the specific type of study that you will conduct. Research design is normally consistent with ones philosophical worldview and the methodological approach the researcher chooses. In this case, you are using a quantitative methodology. As we have discussed in this course, quantitative research designs can be experimental and non-experimental. You will … Read more
You will develop a business proposal persuading the senior management of your organization to initiate a change in processes, procedures, products, people, or structure based on events currently happening in your company. You may use experience with a past company if applicable. In your paper, Develop an introduction that provides sufficient background on the topic, … Read more
The Company i choose: Macy’s shopping department With companies investing heavily in big data analytics, analysts are expected to learn how to gather and analyze data from multiple data sources. The following final project is an opportunity to demonstrate what you have learned from the course, and apply your understanding of market intelligence research to … Read more
Instructions View the video and the task learning guides (TLGs) below, which demonstrate how to find company information in the CSU Online Library and how to find competitor or industry information in the CSU Online Library. () Reflect on ways that you might use this as a marketing manager within a company and then how … Read more
For more detailed instructions on purchasing cases from Ivey Publishing, please click . The case will focus on issues related to market segmentation targeting and/or positioning. You will be asked to answer questions following the case. Your analysis and recommendations must be strongly communicated to demonstrate your knowledge and understanding of the concepts learned … Read more
Semester Project – Write a Research Paper on Customer satisfaction. Please find the attached research proposal document. Use at least ten articles and 15-20 pages – use the template. NO PDF FILES – all papers must be submitted in Microsoft Word Times New Roman 12 Font Double-Spacing Avoid using “I” statements, APA does not allow first-person … Read more
Describe the corporate culture within your organization, or one that you know well. What effects do the nature and condition of your organizational culture have on your organization’s strategy? What would you like to see happen that would improve its contribution to the organization’s competitive advantage, and what mechanisms or measures would you recommend to … Read more
OverviewUsing the same hypothetical company from Part A: Your Marketing Plan, for this assignment, you will focus on the company’s branding strategy, primary and secondary target markets, positioning statement, and consumer behavior.Note: You should make all assumptions needed for the completion of this assignment.InstructionsCreate the second part of your marketing plan in 812 pages: … Read more
Give feedback on comments from Part A assignment; Part A: Your Marketing Plan Introduction: You provided a well thought out description of your hypothetical business. The product/service that you will focus on in this course is clear, the physical location is defined and you successfully introduced the elements of your marketing plan. Great job! Mission … Read more
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