Part A: Google Analytics and Tableau report Select your own live website and present a live report of Google Analytics and Tableau using the data of the live website: Data analytics method: explaining the machine-learning models (minimum 1 clustering and 2 classifications) and/or Google Analytics Details on Real-time Monitoring Report, Audience Analysis Report, Acquisition … Read more
Assignment Content Complete Part A of the . Submit your assignment.
Choose a current controversy that involves the leaking of information to the public through digital means. In a discussion post, analyze the issue and link it to the broader discussion about how our information society has evolved and the challenges we are likely to face in the future.
What is geographic segmentation? Briefly explain why consumer goods companies take a geographic approach to marketing. Explain the roles of marketing research and its importance in making marketing decisions. What is competitive intelligence (CI)? Discuss how it helps managers and how it is used.
Individualtask. This Brand / Market is assigned to you MERCEDES-BENZ in Spain. You have to write a paper answering the questions stablished in thisbrief. Questions: 1. Media Strategy: Identify the Brands overall media strategy differentiating between Paid, Owned and Earnedmedia. 2. Media Mix and Media Reach: Which are the most used mediums? Are they appropriate … Read more
Pick a company and explain how that company might use either social or mobile marketing to support and grow the business. If you cannot find explicit information on social or mobile marketing for that business, based on your understanding of the process of social or mobile marketing, infer how the company might use the marketing … Read more
Unit 3 Discussion 1 Augmented Products This assessment addresses the following course objective(s): Analyze data sources and uses in the local, national, and global marketplaces. Instructions Answer the following question: Describe an example of a core product where there are many different augmented products and the augmented products are considered very different by the consumer … Read more
This assessment addresses the following course objective(s): Compare and contrast the ways that a company can create brand identity. Assess internal and external communication needs as they relate to the marketing function. Assess challenges for a domestic company marketing globally. Instructions: Answer the following question: Someone who works in a company is also a consumer … Read more
Brands and Brand Equity & Brand Positioning The reading on Brands and Brand Equity aims to combine theory and practice by summarizing and integrating the latest theories and models in branding research and illustrating them with examples from diverse industries, including stories of both success and failure for well-known brands to which we can relate. … Read more