Based on reading resources in this and previous units, provide answers to the following questions for your peers: What is the impact, if any, of CRM on customer retention and loyalty to brands? Why is e-CRM important in the present day? How can you explain customer gap under customer orientated marketing strategy
Part I: Decisions for Quarter One. Prior to working on your Decisions for Quarter One, review the following through the Growing Your Business simulation, the Suggestions for Quarter 1 pop-up screen, any Quarter One Internal Emails and/or Memos, and watch the Preparing Your Financial Commitments video. The pop-up will be available at the lower left … Read more
Review at least six (6) customer comment cards. If you wish, you can limit your review to cards used by service firms in the same industry. Your review should result in a management style report that includes discussion organized into the following headings: 1. Literature Review: Best Practices of Comment Card Design 2. Literature Review: … Read more
Activity With this activity, you will analyze a TED talk – First, select a “talk” (aka presentation or speech) that interests you from the 1,100 TED Talks (ranging in length from 10 to 20 minutes). FYI: TED Talks was selected because each speech video should have enough depth or substance, and video quality to allow close … Read more
Project Purpose In this project, you will select a new business opportunity, that interests you, and which will be the subject of all the course work assignments. You will explain why this opportunity is for you and at first blush appears right for you to begin. Outcomes You Will Meet by Completing This Project: Able to … Read more
In MS Word, construct a 1020 page business plan in which you: Write a 12 page executive summary highlighting key aspects of each section of the business plan. Incorporate feedback to produce a comprehensive business plan for the product or business. Specifically, you will be combining all of the previous assignments and revising … Read more
Read Article According to the authors, only 29% of B2B customers are engaged with the companies they do business with. That means that 71% of B2B customers are likely not to remain working with their existing B2B partner. For your initial Discussion Board post, comment on the author’s suggestions for how B2B companies can improve … Read more
Microsoft Case Study Case studies are an essential learning strategy in business classes as they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate … Read more
Submit your final project topic here. Include a short paragraph describing your project and how you intend to research it. Here is a list of your upcoming project deliverables: Submit final project topic Submit a brief abstract describing your final project. Submit final project materials. A 500-700 word, double spaced paper, written in APA format, … Read more
Create a magazine article which incorporates research and writing for a particular audience and medium that utilizes skills in creating information graphics, writing headlines, and cut lines. Your article should demonstrate an understanding of the reading as well as the implications of new knowledge. The 800-1,000 word article should integrate readings and class discussions that … Read more