Marketing Pricing

Introduction This is a “thinking” exercise where it’s important for you to demonstrate your critical thinking skills.  Read about the pricing strategies in both your textbook and in this module’s content.  Demonstrate your understanding by identify and sharing examples.  Do not use the same examples already shared in our textbook reading and this module. Identify … Read more

Ethics

  From your perspective, what are two of the most interesting historical ethical dilemmas that we have faced as a society? How do they relate to our reading material from weeks #1 and #2? How did Adam Smith justify the ethics of capitalism? How does capitalism fit in with modern business life and how does … Read more

Essay Assignment – 1.5 to 2 page length

  Activity: Describe the process in which you bought your laptop or any other similar item. Explain the reasons for buying the laptop or item, how you identified the features you required, how you gathered information regarding product features and prices, why you chose a particular brand, and how you made the purchase (online or … Read more

Intergrated Marketing

  ntegrated marketing communications (IMC) is an important concept for a marketing manager to understand.  Write a reflection that addresses the following: Why are integrated marketing communication plans so important to marketers? What are the benefits and challenges of implementing an IMC? Identify a primary benefit of advertising online If a company A has come … Read more

3

  Using the concepts (i.e. multiple concepts) you learned after reading Chapter 11 and what we discussed in class, please discuss the following questions related to this article : What type of pricing strategy is Apple using in India? Is this article correct (why or why not)? What other types of pricing strategies might you … Read more

Communication Budgets

  A major problem facing marketing managers is how to allocate their marketing communication budgets, for both traditional and digital media, in order to improve consumer attitudes, market shares, sales, and profits. In addition, managers are subject to organizational realities which include political and historical influences. With this in mind, respond to the following in the Discussion: … Read more

Advert on Social Media

  Select an ad on a social media platform (YouTube, LinkedIn, Instagram, Vimeo, Facebook, Twitter, Tumblr, and other social media) of your choice. Provide APA citation and referencing for the advertisement. After reading unit texts and watching the content of selected ad answer below questions: Would you consider the ad to be an emotional or … Read more

Marketing plan help

I need assistance writing a marketing plan in APA format. It needs to be 15 pages long and is due on 21 May 2021. I had to submit a proposal for it which I will upload as it will need to be followed for the final paper. Ordinarily, I would do it myself but we … Read more

Discussion post

Discussion Topic: Write a discussion post about the origins and transformation of digital culture. Pick several contemporary topics/areas where the tensions between old and new are evident where you can see friction between the logic of traditional pre-Web cultural conventions and that of the current digital realm. 500 words