Choose three pieces of media communication targeted to three different audiences. Use websites, online brochures, online promotional pieces, online newspaper articles, or other media available online. For each media communication, write a 100-word paragraph that describes the targeted audience of the communication. Examine the elements, both written and visual, incorporated into the communication for its … Read more
How Do Customers Perceive Value? Customer value is the perception of what a product or service is worth to a customer versus the possible alternatives. Worth means whether the customer feels s/he or he got benefits and services over what s/he paid. The customer is someone who buys or makes the decision to buy. … Read more
As outlined in the Design chapter of the Osterwalder text, napkin sketches are a quick and easy way for budding entrepreneurs to start prototyping. Each student will look at their previous assignments and try to distill the essence of their idea in to a simple sketch. CREATE THE NAPKIN SKETCH: You will need to … Read more
Part-1 – Case Analysis Read the attached case on Procter & Gamble’s SWOT analysis for the year 2020. Refer to the attached case as well as company websites, official online reviews, your MAKT591 course resources, and published journal articles, news, official reports, and books to answer the following questions: PROCTER & GAMBLE (P&G) P&Gs … Read more
Design a persuasive campaign aimed at promoting online education. In explaining your campaign, you must identify the following items: The campaigns central message or slogan The target audience for the campaign The medium used to promote the campaign The intended persuasion outcome for the campaign After providing the details of your campaign, you must explain … Read more
250-350words content notes for EACH Article. SEE PDF (GOOD ARTICLE EXAMPLE) ! VILA, O. R., & BHARADWAJ, S. (2017). COMPETING ON SOCIAL PURPOSE: BRANDS THAT WIN BY TYING MISSION TO GROWTH. Harvard Business Review, 95(5), 94-101. Schrage, M. (2014). Big Data’s Dangerous New Era of Discrimination. Harvard Business Review Digital Articles, 2-4.
Internal Data Evaluate internal sources of information available to you inside the organization and what information you will receive from each source. Identify 3-6 sources of internal data. Insert or remove rows as needed. Source What it Measures Data Potential Usage Example: Sales data Monthly sales by specific product Average sales that … Read more
“Describe the location of your business. Why did you choose this location? How will you be able to reach your target population in the chose location? How does your chosen location relate to your mission statement?” I had upload one example PowerPoint of this assignment. My part for the location is for the mission district … Read more
For this discussion, first read the article to get an overview of what is involved in revitalizing a mature brand, including the role of globalization. Then, address the following: Suppose you own a shoe manufacturing firm that is going to begin selling shoes (your choice of type) in your chosen country (AUSTRALIA). Using the … Read more
Use an organization as an example, discuss how switching focus from upstream to downstream activities by adopting one or more of the downstream activities discussed in the article could be helpful. As mentioned in the article, the downstream tilt is more relevant to three types of companies: those in product-based industries, those in mature industries, … Read more