For this assignment, choose from any two categories products that are at different product life cycle stages. Identify the product life cycle stages for your selected products and provide explanations for why you believe they are at these stages. Then, provide answers to these two questions: Examine the product life cycles for your chosen … Read more
The product life cycle helps to inform decisions made by marketing managers. Examine two products that you are familiar with, one that is in the early stages of the product life cycle and one in the mature stage. How is the marketing different for the two products? What improvements to the marketing strategy would … Read more
Choose two of the principles of compliance gaining from Chapter 12 that you feel are the most effective. For each principle you chose, identify which groups of people you believe are most susceptible to comply. Explain why the tactics used in these principles are effective at getting audiences to comply. Identify a recent example where … Read more
Module 04 Content Please note that the company you selected for me when you did my first assignment was the Southwest Airlines Company. If having high quality customer service were easy, it would be more common. Some companies advertise that they offer strong customer service, but in reality, it does not exist. Other companies … Read more
Covid-19 pandemic has had a profoundly negative impact on the world economy. Millions of jobs has been lost, retail sales have declined, hospitality industry has stopped entertaining, just to name a few. However, on the other hand, e-commerce has been one of the few bright spots in the overall economy, with over-all e-commerce revenue … Read more
Your marketing manager at has alerted you that Hexo Corp. and Molson Coors have announced a joint venture in Canada called . She has asked you to write a short memo of between 850 – 1,200 word to assess how you think Truss should segment, target, and position its Mollo and XMG product respectively. The … Read more
Selling your Brand This discussion is all about pitching your NEW Brand! On the discussion board, you will be selling it to your classmates (the consumer) and in the Individual Project to a client (a business). WEEK 9 MAIN DISCUSSION POST: Convince the market that your brand is a good match to your classmate … Read more
Assignment Details Getting Published Marketers must learn to write for professional publications, scholarly journals, and clients. You have worked on two of these three. Now it is time to write for a marketing publication meant for practitioners and academics. You could become a published writer. Wouldn’t that look good on your resume? Week 9 Main Discussion Post This … Read more
1. When a company buys a high-end document processor from Xerox or Canon, it is buying a physical product with a bundle of associated services. Describe some of the services that might be associated with such a product. It could be the product associated with the business you chose to focus on. 2. For this … Read more
Write at least 100 words for each response. 1. B2B Marketers must focus on measuring customer satisfaction on a regular basis. Consider how the company DELL might measure customer satisfaction on a quarterly basis, especially if they are in a global market. Discuss the relationship between customer satisfaction and loyalty. 2. For many years, critics … Read more