Read the weekly lecture. Read . Read . . From your own work experience, describe a detailed example in which there is inefficiency or disconnects between parts of the business or the organization. Explain what the problem is and why it is inefficient, problematic, or otherwise troublesome to that department or area. Use a … Read more
Create a PowerPoint presentation that describes and explains a marketing plan for a sports product you wish to market. The sports product may be one already developed or one that you create. The presentation will consist of a minimum of 11 slides, which does not include the title slide or reference slide. Create or locate … Read more
Write an APA 7th ed. formatted paper, of 10 to 15 pages in length not counting the title page, references list or appendix. This paper is to be a reflection of what you have learned during the course. The table of contents for the final CLA 2 assignment includes: 1. Brief introduction of project company/product/service, … Read more
For this assignment, you will document your hypothetical company’s background information and mission statement, your company’s short-term and long-term goals, an environmental analysis, and a SWOT analysis. Note: You should make all assumptions needed for the completion of this assignment. Instructions Create the first part of your marketing plan in 812 pages: Write an … Read more
Question 1: Please conduct a cluster analysis for the 43 cereals. Which clustering method do you choose for this case, 2-cluster, 3-cluster, 4-cluster, or 5-cluster method? Please explain. Question 2: What is the size for each cluster? Question 3: Please create a profile for each cluster. Attached is the Cluster Analysis. I … Read more
Write a 1 pg summary of What went wrong? In your explanation list* & describe the specific the cultural, subculture or cross-culture behavioral concepts (covered in the lecture slides) on display in this video. *Denote each behavioral concept in your summary by highlighting or using bold print. Note: The more behavioral concepts you find & describe the higher your pts. Video: DoneWithDove: Racist soap ad creates … Read more
Psychographic Market Segmentation Paper Background: Media messages foster stereotypes, ideals of a culture, when they reflect and reinforce cultural values. They often contain combinations of gender, age, social class, ethnic values etc. Watch one hour of television. Observe and take notes about the commercials that are shown over this hour. Consider the following while watching … Read more
Your first post must be in response to this discussion prompt 150 words minimum. Sales promotion is one of the 4 promotion mix variables that organizations can use to communicate, and control consumers behavior. They can be directed at consumers, the trade (retailers, wholesalers, agents, brokers), and a firms salesforce. The Kohl department store has … Read more
You’re selling Beatport to Spain. 1, Does Beatport need to be sold/applied/demonstrated/explained?a. Yes – Push to get the channel partner to act/sellb. No – Pull to get the end-user to act/buyc. Sometimes – Both Push and Pull? 2. What is Beatport’s strongest attribute (i.e. for end-user – easy to use, inexpensive, fast-acting, reliable, high quality, … Read more
In the past, the Chief Marketing Officer (CMO) was responsible for managing marketing strategy and advertising across an organization. Today, the role has become more complex, encompassing the digital marketplace, branding, as well as public relations and new business generation. Do some research on the CMO role and read about a few of the top … Read more