Module 7-Marketing Plan-IMC

 This is the capstone to your marketing plan. This week youll apply what we have learned in Module 7 about advertising, promotion and the promotional mix to develop your IMC plan. The instructions and requirements can be found . Pay close attention to the requirements for mock-ups or examples of your plan. You are required … Read more

Case study- Sustainability Marketing

1. When it comes to meeting Kimbery-Clark’s post-consumer product and packaging waste goal, what are the critical challenges facing John Opsteen, Daniel Locke, and the company? 2. What challenges are facing retailers and recycling companies? 3. Evaluate Kimberly-Clark’s idea to develop a program to reward consumers for recycling SLPF packaging. What are the potential benefits? … Read more

article notes

 250-350words content notes for EACH Article. SEE PDF (GOOD ARTICLE EXAMPLE) !        Bell, D. R., Gallino, S., & Moreno, A. (2014). How to win in an omnichannel world. MIT Sloan Management Review, 56(1), 45-53.    Dawar, N., & Bendle, N. (2018). Marketing in the age of Alexa: AI assistants will transform how companies and … Read more

Critical thinking 3

 Critical thinking 3a. Molly, a twenty-three-year-old college graduate with a  3.5 GPA, was hired as an administrative assistant. She was  a fast learner on all the software, but her supervisor had  to help her with punctuation. On the ninth day of her job,  she resigned, saying: I just dont think this job is a good … Read more

eco

Your company is thinking about going into one of the countries located in eight regions listed below and your companys president has asked you to prepare a report for her.  After reading Chapter 2 in the text, she has asked you to prepare a one page (about 690 words, 12-point font – with a one-line … Read more

PMD4

For this week’s discussion, let talk about marketing trends. Take a look at this article, : ( https://www.singlegrain.com/digital-marketing/digital-marketing-trends-2021/ ) Address the following: What digital trend stands out most to you? Which trend do you think will have the greatest impact on the marketing world?

BCD 4

The TedTalk presentation above is about e-mail – which has become a constant part of our daily lives.  Victoria Turk discusses how to write an e-mail–well, sort of.  what do you think of Ms. Turk’s presentation?  What are the 3 critical points that she is trying to make?  Have you done some of the things … Read more