Week2 str

Respond to the following in a minimum of 175 words:  Consider a company with which you are familiar. Discuss what might be in the organization’s external, general, or industry environment that would influence strategic planning for that company.          What types of competitive strategies are the most effective? Will the same strategy work in most venues? Why … Read more

Situation Analysis & Segmentation, Targeting and Positioning (STP)

   Details(important):  This assessment is based on an online marketing simulation – https://rmit.instructure.com/courses/77444/pages/welcome-to-your-online-simulation-mymarketing-experience.  (my ID:s3596665 my code: Mrr0515! )  It is designed to prepare students for the decisions that have to be taken to complete the simulation game and successfully market their product (i.e., jeans). As part of this assignment, students will expand on the … Read more

Consumer Behavior

When pharmaceutical companies market to customers they need to take the time to consider who influences the customers decision making. There are many social influences as well as psychological variables that dictate a patients course of action for an illness.  Some patients may choose not to get treatment, other patients may ask their doctor for … Read more

Evaluating Process and Supply Chain Design

Evaluating Process and Supply Chain Design, choose 2 of the following questions to discuss and respond with a minimum of 175 words:  What is the lean concept and why is it important to study?  How can lean be applied to manufacturing and service processes?  Will lean work in service environments? Why or why not?  Discuss ways to … Read more

MARKETING PRINCIPLES Assignment

  Use a blank sheet of paper to complete this portion of the assignment.  Scan or take a picture of your image (.pdf/.img/.jpeg format).  Write your full name on each document.  Double check the submission (reopen where you submitted and check it can be seen). 1) Imagine you are a vegetable vendor at a farmers … Read more

Discussion

Discusses the importance of being nimble in all aspects of a firms operation that is, to be in a position to be maximally flexible, adaptable, and speedy in response to change.    Identify two firms in two different industries that you believe exhibit a nimble nature in their operations.  What specific evidence leads you to … Read more

Final paper

Prepare an 8-10 page (double spaced) paper. Students should present the marketing process from identifying the community product or service, the consumer environment, buyer behavior, research, market segmentation, pricing, distribution, promotion, advertising, sales, controlling, and monitoring. All papers will follow APA formatting guidelines. Students must utilize at least 15-20 references and 5 or more will … Read more

Module 6-Supply Chain

 Earlier in the course we learned why supply chain management is so important to marketing managers. If we don’t own it, we cannot sell it! This week you’ll create a simple supply chain for your marketing plan. For an example of this assignment, .  to review supplemental information on the supply chain.  

India netflix marketing SWOT

Product or Service Ideas: Video Streaming Service (Netflix) We would like to increase the revenue of Netflix in India and focus on the emerging middle class,  who want a large library of exclusive content that is inexpensive. Geographic: India because it is the second most populated country in the world with an emerging middle class. … Read more

MKT655 DB4

Assignment Details Data Analysis Remembering an advertisement is great, but does the viewer connect that with the brand name? Recall is an important aspect of purchase intention. Note: Remember that the discussion takes place over 2 weeks, and your weekly posts must be made in the specified week to earn credit. You assignment is to … Read more