Read and reflect on the assigned readings for the week. Then post what you thought was the most important concept(s), method(s), term(s), and/or any other thing that you felt was worthy of your understanding in each assigned textbook chapter.Your initial post should be based upon the assigned reading for the week, so the textbook should … Read more
This week focuses on the creation of an implementation plan and associated change management. Respond to the following in a minimum of 175 words: Think of an example where change was attempted but failed. Using the concepts presented in this weeks readings, discuss what contributed to the failure and what might have been done to … Read more
How Trader Joe’s Creates Meaningful Brand Touchpoints Trader Joe’s, a popular grocery store chain, has earned tremendous loyalty and a cult-like following. A trip to Trader Joe’s may lead the consumer to encounter a tricky parking situation, crowded aisles, and long checkout lines. There are no sales, coupons, or loyalty cards. Yet Trader Joes leads in … Read more
In this assignment, you will create an original Situation Analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years. Instructions Select one company/brand from the four choices below: Mini Cooper Clever solutions with iconic design encourage a life full of meaningful … Read more
FINAL PAPER (please, put all the assignments together) PRODUCT = NIKE AIRFORCE Individually you will choose one product within the company or industry you picked. This should allow you to apply marketing principles to the same product and build upon it over the course of the term to help you understand some of the major … Read more
What are some of the ways we can manage the distribution channel? After reviewing this weeks resources and your research, consider the various channels of distribution. In your own words identify at least two ways to better manage and an existing channel for a specific product you personally use? Be sure to explain your reasoning … Read more
Research these elements of the GUCCI. Answer the questions below. Remember to label each one you’ve answered.When completing this activity, be sure to pay special attention to the spelling, grammar, punctuation, and syntax of your responses. Roman New Times | Font Size: 12APA citationNo page requirement, just answer each question thoroughly. Questions: Brand Vision The … Read more
Students contributions will be submitted through Turnitin to check for plagiarism. You will submit your original blog assignment to this dropbox. You will then repost your assignment submission to the appropriate discussion forum so peers can leave qualitative feedback. Instructions: Answer the following prompt – Discuss some of the differences between the legal environment of … Read more
Case 1-3: Apple vs. Samsung (at the end of Chapter #1, in the discussion area of your textbook).Answer questions: 1-20, 1-21, 1-22, 1-23 1-20. Do you think Apple can continue to grow by developing breakthrough products that create new markets, as it did with the iPod, iPhone, and iPad? 1-21. How has samsung’s global marketing strategy … Read more
Discussion 1 Respond to the following prompt in a minimum of 175 words: Considering the forces in the global environment, what might some of the implications of demographic forces be for the industry you work in? What are the advantages and disadvantages of technological change? How can information technology lead to beneficial changes within the … Read more