Developing and Pricing Shoes

  Assignment: Read chapter 14 and write a two page paper using the concepts discussed in chapter 14. Please read the discussion on pricing carefully. Understanding break even analysis is critical. The assignment is as follows: Look in the closets and notice the types of shoes you own. What product qualities were you looking for … Read more

discussion

You are the product manager for Ralph Laurens Polo shirts.    What specific information are you trying to convey in the brands iconic polo pony logo? For example, what does the Polo brand say about quality, features, style relative to the Tommy Hilfiger or Lacoste brands? APA format.

Vision, Mission and Values Statements

This week you will choose a specific healthcare organization (HCO)(i will assign HCO once accepted) and begin examining the products and services found in the HCOs strategic plan. For this assignment, read Chapter 3 in the course text, which addresses the importance of the mission, vision, and values statements to organizations. Why is it important … Read more

Marketing Management

  Assignment 1A.  Most theologians and Bible studiers would point out that it is the love of money and not money itself that is the problemas reflected in our selected verses. Remember Jesus said Render unto Caesar so he was not going to get involved in petty stuff like taxes. Where Jesus had a problem … Read more

Keynows

  The New Product Launch This week, you will be submitting your Final New Product Launch to your instructor for grading and also sharing it with your group for feedback and critique. Part 1: Updated Unit 2 Individual Project Copy and paste your Unit 2 Individual Project into this week’s template. If your instructor suggested … Read more

Keynows

 Part One 300 words for each part. Please answer each question. References Using the top 100 U.S.-based brand you selected in Unit 1, analyze its current ads or commercials in terms of brand equity based on concepts touched upon in your textbook or in past marketing classes. You will need to include at least 3 … Read more

“The Social Dilemma”

Write up on the Netflix Film The Social Dilemma. The Social Dilemma is a 2020 American docudrama film directed by Jeff Orlowski and written by Orlowski, Davis Coombe, and Vickie Curtis. It explores the rise of social media and the damage it has caused to society, focusing on its exploitation and manipulation of its users … Read more

BCA1

  As President/CEO, you want your leaders to help their direct reports to be more effective.  As a result you have instituted a Lunch & Learn series asking your key leaders to gather their staff and show informative/educational management/leadership topic videos to them.  After the video, the manager should lead a group discussion about the … Read more

IB315 Research Project

**This is a group project and the chosen topic for our business plan is exporting pharmaceuticals to Canada. Below is my portion on the project** Economic Development How developed the country is, and how this will influence the success of your product Purchasing power Wages Infrastructure