Case Study

  Case Study 1 Has Apple Lost Its Customers Trust? Author: Colin Shaw, Founder & CEO of Beyond Philosophy Im a great fan of Apple, and not just because I use their products. For years, Apple has distinguished itself as a company that knows how to build an emotional connection with its customers. Because of … Read more

Summarize Articles

 The summary of each article should be 150 to 200 words.  After summarizing all the articles, please discuss at least two key take-aways from your reading. The discussion should be between 250 to 300 words.   The assignments are uploaded below.

Marketing Plan-Swot analysis

This weeks marketing plan component is a SWOT analysis of your new product or service. You may wish to review the material we covered last week regarding SWOT and youll find a detailed example in this weeks module along with instructions for the assignment.  I attached the example file below which also contains the Instructions … Read more

Pivot Tables

  The data needed is uploaded below as well. Here are the questions. Question 1: The Beauty Company The Beauty Company is a small makeup company. The datafile Beauty Company Sales_Raw Data.xls gives the monthly sales data. Each row lists the salesperson, date of sales, product type, units sold, and revenue generated, and location of the … Read more

week 6 dis MKT

  Respond to the following in a minimum of 175 words: Select a consumer-products company belonging to the Fortune 500. Search the site for a zip code of an area you are familiar with. Describe how the companys key product and brand elements fit the needs of the market described. Evaluate the companys ability to … Read more

Critical Thinking Marketing Management

   Assignment Questions:  1. Think about the various soft drinks that you know from the local market and chose any 3 out of that (e.g. Coca-Cola, Pepsi, 7-Up, Mirinda Citrus, Saudi Champagne, Shaani, Sun Top & Sun Cola, Lemontia, Rani Pulp Drinks etc.). Critically Examine how do these various brands position themselves in the Saudi … Read more

The important role played by marketing

  Essay, please first briefly give an example of an organization that is in a difficult situation (broadly defined).  The organization can be the one you work for, currently or in the past, or one you read about in a newspaper or other media.  Then, discuss how you would use one or two of the … Read more