Marketing

p.p1 {margin: 0.0px 0.0px 0.0px 0.0px; font: 12.0px Helvetica} The marketing mix must be adapted to accommodate national differences arising from customer preferences and each market’s economic, legal, climate and cultural environment. Think about the following products: • Packaged flour • Swimsuits • Automobiles Describe how a firm should adapt the marketing mix for each … Read more

Part A: This assessment is the start of your Strategic Marketing Plan that will be used throughout the course. Select an actual company to use for this project. It will be to your benefit to use a company whose company information is accessible. While you will base your plan on the actual company, there may … Read more

This reflection activity is comprised of two sections collectively totaling a minimum of 500 words. Complete your reflection by responding to all prompts. Company Comparison Select 2 global companies from the same industry – for example, Starbucks and Dunkin Donuts; AB InBev (formerly Anheuser-Busch) and Miller-Coors; and Marriott and Wyndham.  Analyze how each of the selected companies … Read more

Locate an example of the following loans that are advertised on two different Social Media platform: Credit Card Car Loan Illustrate and explain the terms of the loans, including interest rate, term, bonus features and payment requirements.  Also, screenshot the social media platform to show where you found the advertisement.

Marketing Plan  Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As … Read more

Case studies are an essential learning strategy in business classes because they provide an opportunity for you to critically analyze events that have taken place in real-life businesses. This develops your critical thinking and research skills as you research the competition and industry in which your business resides in order to formulate a recommendation for … Read more

Throughout this course, you have learned about the elements of a marketing plan. This assignment will provide you with the opportunity to research the marketing methodology of an existing publicly traded company; using a publicly traded company will provide you with access to a greater amount of information to complete this assignment. As you research … Read more

Part 1: Compare and contrast the similarities and differences between a four Ps approach to marketing and the value approach (creating, communicating, and delivering value). Part 2: Select two advertisements. Describe the needs identified by Abraham Maslow that each ad addresses. What consumer segment is being targeted? Part 3: Find an international version of one … Read more

Placement/Distribution: ● Choose a minimum of 2 channels and provide a distribution plan. ● Explain why you have chosen these channels, and provide a % breakdown estimate on the amount of inventory sold per channel. ● Draw a simple distribution chain for each channel. The product is imaginary so this is the product profile attached … Read more

Final Project: Business Plan The business plan needs to have these core components (defined below) plus any other necessary information. You should use Power Point, as if you are presenting to potential investors. The Business Plan should be about 8-10 pages in length with paragraph forms, bullet points, and charts or tables. The sections on … Read more