Provide an example of a recent marketing campaign you observed that inspired you to pursue a career in marketing and apply for the MS in Marketing program. Make sure your answer is detailed and includes all of the following. Please be as specific as possible.1. Provide a clear description of the campaign (the company, the … Read more
– Pricing StrategyImagine that you work for a pricing strategy consulting business. Apple is your client. Think of a scenario that would result in your client seeking advice from your consulting business. Pricing Strategies and Decisions.InstructionsDevelop a 2 page report about your client for your boss that includes the following components:Company Description.Describe the company, the … Read more
Week 4 Final ProjectSubmit your final project your marketing plan.Incorporate a globalization strategy into your marketing plan. Compile all four sections of the marketing plan (i.e., assignments from Weeks One Four) you have developed throughout the course, and submit ONE final marketing plan as a single Microsoft WORD document.
Week 4 Discussion 1: Integrated Marketing Communication StrategyFind a current ad in a magazine, newspaper, or on television and describe its Integrated Marketing Communication strategy using concepts found in the textbook – the goal of the promotion, which step in the AIDA model does it represent, type of message, type of advertising, type of execution, … Read more
In this assignment, you will create an original situation analysis for one of four companies/brands. Each of the four companies you will choose from has been through numerous changes in recent years.InstructionsDownload the Week 10 Assignment: Situation Analysis Template [DOCX] to your computer and Save As using the following identifier: LastName_FirstName_Week10_Assignment.Select one company/brand from the … Read more
Choose one of the following topics: 1. Men are more affected by reference groups than women are when buying clothes– Introduce reference groups– Introduce the argument: This essay argues that men are more affected etc– Use 2-3 consumer behavior theories to prove it– Mention every part of the essay in a sub headline so that … Read more
CASE STUDY ANALYSISObjectives: Study real-world scenarios in which you are approached by potential clients with questions regarding the publishing and distribution of their entertainment media content. Analyze the questions and provide relevant and appropriate answers based on what you have learned in class. The goal of the assignment is to read and analyze the scenarios … Read more
In your opinion, do you believe that multinationals are beneficial or harmful to developing nations? Why?What could foreign governments do to make multinationals more beneficial?Detail an example of a specific multinational organization and some of the cultural challenges they faced in developing nations. List your references; include links if available.
Assign #8A Identifying and Fighting Fake News Read all six articles on Fake News or that provide examples of Fake News. From Headline to Photograph, a Fake News Masterpiece The New York TimesClick on article in Canvas under Files-NYTimes article Fake News THE BIG IDEA: Research experiments conducted by social scientistshelp illustrate why its so … Read more
WHERE WE ARE Business scopeConstrain your analysis of a particular market and timeframeRemote environment analysisPESTLE analysisPorters Five ForcesNear environment AnalysisPLCCompetitive environmentConsumer insightsInternal analysisValue Chain analysis Product Portfolio analysisONLY include Critical and Original insights rather than laundry listing!CONCLUDING WITH: Critical Success Factors (CSF)Use CSF to bridge your external and internal analysisUse CSFs to form preliminary insights … Read more