please write your thoughts/comments. Some things to mention/discuss for the video can be what you learned, whether you think its a good/bad idea/strategy, things that may have surprised you. Let it be your own thoughts/opinions. Not a word for word description of what was discussed in the video. Video link: https://www.youtube.com/watch?v=OpTOKKKGWV8
1. Select any specialty store (other than Victorias Secret, Best Buy, and Sports Authority) and explain what products they sell and who is their target market? What positioning do they use? 2. Compare/contrast these supercenters (Walmart and Target) and explain what commonalities or differences they have. Which do you prefer to shop at and why? … Read more
Instructions for the ProjectImagine that as an enthusiastic entrepreneurs, you plan to start a new business of your own. Conduct a quick search (online/family/peers) and decide on a business you would like to pursue. Keep in mind that in the long run, you are planning to develop a business viable for launch. So your business … Read more
Keeping the ethical framework (that you identified in the previous assignment – Assignment 1 (A1)) in mind:Read the two short articles below and answer the questions following each article link. Should you have any trouble with the hyperlinks, try this process to find the articles for review:Visit the website for the Markkula Center for Ethics: … Read more
1. You will need to pick a story type from the following: exhibitions, mysteries, journeys, redemption (and/or shame) narratives, and fantasies. 2. You will need to find 4 examples of the story type. The examples must come from at least 3 different media. Types of media include: films, television shows, literature (novels and … Read more
Reading the case answer the 2 questionsi. Given that Colgate Canada plans to hike (increase) its marketing spend by $3 million for the toothpaste category, how would you spend it? ii. What is the typical buying and decision process for a consumer buying toothpaste? How do the elements in the marketing mix influence the buying … Read more
Internet Career Builder Exercise 1. There are a number of resources for email marketing, which is predicted by Kiplinger to be a top ten job opportunity in the next few years. The Email Marketers Club group on LinkedIn indicates a number of jobs, some of which require experience. For entry-level jobs in email, here are … Read more
Using the SCAMPER Checklist Creativity Technique (check powerpoint);1) explain scamper and identify it 2) its aim and what its used for3) then choose business opportunities for a product/ service of your choice. using simple English, answer the questions above, then identify a business and explain how it uses the SCAMPER technique.
For which products does ownership differ the most across the ethnic groups (Table 5A)? Why is this the case?Use the DDB data in Table 5B to examine differences in the following characteristics across ethnic subcultures. What might explain these differences?Enjoy shopping for items influenced by other cultures.Religion is a big part of my life.Try to … Read more
The use of digital media has transformed how companies communicate with their customers. The use of the websites, YouTube, e-books, e-mail and various forms of social media such as Facebook, Twitter, Pinterest, Snapchat, Instagram, and blogs has shaped current day communication strategies. You cannot use the Henkel Company in your project. SECTION 1: COMPANY INFORMATIONProvide … Read more