The Creative Brief, a real-world, industry template from the global marketing communications agency sector.
ASSESSMENT CRITERIA: Presentation, format, structure and in-text referencing (10%) Introduces (the context, problems and opportunities for the B, P/S and Macro Market (15%) Aims, Objectives & Strategies (15%) Micro-market analysis sections (25%) Proposition, evidence (10%) Results of success, metrics, media and mandatories (25%) USE Arial 10 for your words.USE SIMPLE, EFFECTIVE AND AS FEW … Read more